Twilight /  by Matt Hunter Ross

There is an upcoming show, “Plein Air: Cincinnati Reimagined”, at the Eisele Gallery that I appreciate in concept, being a longtime resident and lover of this town Cincinnati. The select artists chose a noted historical artwork for reference that showcased a unique aspect of the city, then sat plein air to recapture the same scene in modern terms, as it looks today.

The only interview that I listened to surrounding this upcoming show, with participating artist Ellina Chetverikova, spoke to me – her reflection on sunsets and twilight.

I’ve always told my family that dusk is my favorite time of day, and regularly try to coax them into a walk or bike ride in it. The sun falls beneath the horizon and the warm yellow outdoor lamps come on, playing against a sky that is still slightly lit with a deep blue sliding into black. It’s a short window – the last phase of twilight before nightfall – but a magical time. Right on the cusp of an ending and a beginning. A brief but special time that, like Ellina suggests, you’re lucky to witness – as one day you will not be able to, and we don’t know when that day will come.

I suppose, with my mother passing recently (along with some neighbors) – and with the constant troubles of Ellina’s homeland, Ukraine (along with our own country’s problems) – that this sense of an impending “end” is on our collective minds. With these things, you start to sense your own mortality: loved ones passing, aging, war, strife, grief… and fear. A lot of life is wrapped up in fear, as we see right now with the most aggressive (and the most lost) people in the world. Fear drives action and inaction, both probably not in the healthiest ways.

I do not fear death, but I do fear inaction. I fear unrealized potential (for others as well). My mother had her accomplishments, but was also seriously gifted in many ways that were ultimately unrealized, not reaching their fullest potential. She struggled with the thought of this too (as indicated by the framed picture hanging in her office, shown here).

Not creating the things that I want to create, or becoming who I want to be – or not even trying – is a fear and mental hurdle. Putting in the labor to see what’s on the other side of the hill, or even just test the waters, sometimes is the hardest part – the blank page syndrome. Unfortunately we are driven by and beholden to the almighty dollar, so if you do choose to climb that fence, the fear that your passions won’t return a living wage is real. But, life is short. Taking a new path is sometimes what leads to the best tomorrow.

Like with dusk – it’s the end of one story… but another sun rises.


"A man afraid of looking foolish will eventually look back and realize fear made a fool of him anyway."


Welcome /  by Matt Hunter Ross

This is the introductory note of sharing my thoughts on and experiences in the arts.

For those new to me, the boring background is a long and storied career in the design world as a director / designer / animator, creating digital media for a broad mix of clients, for just about every use-case imaginable. Not a perfect career, but I’m proud of the work I’ve completed. You can see some of this work at: festhausdesign.com

But, winds are shifting.

Like many, I’m now being led quickly out the door by the forthcoming cold, bony fingers of artificial intelligence – but that’s somewhat of a cop-out. The whole truth is that my mind has been deadened by starting at screens for unending hours to creating intangible, transitory things – for decades. The event opener got people cheering, the commercial sold some products, the social ad got some likes, and so on. But… it all fades away into obscurity. The saving grace of my career might be that some of the content I’ve created in later years for museums and theme parks, which has some educational and lasting entertainment value respectively, has been enjoyable to produce and share with the world.

But, continually maturing, in mind and body, I am determined to support my new goals by digging back into old roots – the idyllic place where I started adulthood, and shared briefly with the introduction to my future wife: the finer arts. The old stalwarts of painting, drawing, sculpture, writing.

So, I have upgraded my studio from the low-hanging finished basement, to the industrial but lighter garage. This pseudo-studio – part woodshed, part storage unit – is where I will be creating work that will soon hang in galleries and museums. This space will also house my Art Daily Weekly series – a commitment made public to assure that you, my jury, will keep my feet to the fire. Some of these works will be sold here, and some will just live on as sketches, but they will exist., one by one.

Here we go.